MOHSIN
0%
Available for freelance & strategy consulting

Digital Marketing Strategist

Hi, I'm Mohsin Hussain — an IT-rooted marketer who turns ad spend into measurable revenue through performance marketing, UGC ads & data-driven growth.

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0 Years in tech & marketing
0 Campaigns launched
0 Avg. ROAS achieved
01

Where IT logic
meets marketing intuition

I started in IT — building systems, debugging logic, respecting data. Then I fell for marketing, and realised the best growth people think like engineers: test, measure, iterate, scale.

Today I help brands scale profitably with performance marketing and thumb-stopping UGC ad creative. I live in the numbers — CPA, ROAS, LTV, hook-rate — but I never forget there's a human on the other side of the scroll.

From a single landing page to a full-funnel paid acquisition engine, I build marketing that's accountable to revenue, not vanity metrics.

— Mohsin Hussain
02

What I do best

A full-funnel toolkit — from first impression to repeat purchase.

📈

Performance Marketing

Paid acquisition engineered around ROAS & CPA. Structured testing, smart bidding and budget scaling that keeps profit in view.

  • Meta
  • Google
  • TikTok
🎬

UGC Ads

Native, thumb-stopping creative that feels like content, not an ad. Hook-first scripting, creator sourcing and iteration by data.

  • Scripting
  • Sourcing
  • Hooks
🎯

Paid Social Strategy

Full-funnel campaign architecture across Meta, TikTok & more — from cold reach to retargeting that closes.

  • Funnels
  • Retargeting
  • Audiences
🧪

CRO & Landing Pages

Turning clicks into customers. A/B testing, page-speed, messaging & offer optimization backed by real analytics.

  • A/B Tests
  • Analytics
  • Offers
⚙️

Marketing Automation

My IT roots shine here — pixels, server-side tracking, email/SMS flows and dashboards that run while you sleep.

  • Tracking
  • Flows
  • Dashboards
🚀

Growth Strategy

The big picture — positioning, offers, channels & unit economics stitched into one accountable growth roadmap.

  • Positioning
  • Roadmaps
  • LTV
03

Tools & platforms

Meta Ads Manager95%
Google Ads & GA490%
UGC Creative Direction88%
Tracking & Analytics85%
CRO & Landing Pages82%
Meta Ads Google Ads TikTok Ads GA4 GTM Meta Pixel Klaviyo HubSpot Shopify Figma Looker Studio CAPI A/B Testing Zapier Notion
04

Selected work

A snapshot of results across e-commerce, SaaS & personal brands.

E-commerce · Meta + UGC

Scaled a DTC skincare brand to 4.6x ROAS

Rebuilt the creative strategy around UGC, restructured campaigns and cut CPA by 38% while tripling monthly ad spend profitably.

0ROAS
0CPA
0Spend scaled
01
SaaS · Paid Acquisition

Cut SaaS trial CAC in half with full-funnel paid

Built a cold-to-retarget funnel with server-side tracking and landing-page CRO, dropping cost-per-trial by 51% in one quarter.

0CAC
0Trials
0Timeline
02
Personal Brand · Content + Ads

Grew a coaching brand to 50k with UGC + paid

Blended organic UGC with a lightweight paid engine to grow an engaged audience and a repeatable lead flow for high-ticket offers.

0Audience
0ROAS
0Lead rate
03
05

How I work

01

Audit & Discover

Deep-dive into your data, offer & market. I find the leaks and the biggest levers before spending a dollar.

02

Strategize

Full-funnel plan: positioning, creative angles, channel mix & a testing roadmap tied to clear KPIs.

03

Launch & Test

UGC creative, campaigns and tracking go live. Structured experiments — never guesswork.

04

Scale & Optimize

Double down on winners, kill losers, and scale spend while protecting margin. Rinse, repeat, grow.

06

Let's build something
that grows.

Got a product worth scaling? Tell me about it — I reply to every serious inquiry.

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